Effective Date: March 2026
Last Updated: March 2026
1. PRIVACY SUMMARY (LAYER 1)
| Entity | Description |
| Data Controller | Wizeline LLC. |
| Primary Purpose | Service delivery, B2B marketing, and AI-driven platform optimization. |
| Legal Basis | Performance of contract, legitimate interest, and explicit consent. |
| Data Sharing | Wizeline group entities and certified third-party vendors (DPA/SCCs required). |
| Core Rights | Access, Rectification, Erasure, Objection, Portability, and Restriction. |
| DPO Contact | privacy@wizeline.com |
2. INTRODUCTION
At Wizeline LLC (“Wizeline,” “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy describes how we collect, use, store, and share information through our website, services, and digital platforms, in accordance with global regulations including GDPR (EU), CCPA/CPRA (USA), LFPDPPP (Mexico), and other local laws.
3. CATEGORIES OF DATA WE COLLECT
- Business Contact Information (BCI): Name, professional email, job title, and company name.
- Technical and Usage Data: IP addresses, browser type, device information, and interaction data collected through cookies and tracking pixels.
- Directly Provided Data: Information you provide via contact forms, event registrations, or white paper downloads.
- Sensitive Data: We do not collect sensitive data (biometrics, health, etc.) through our website unless specifically required for a high-security project, in which case a specific consent form will be provided.
4. PURPOSES AND LEGAL BASIS FOR PROCESSING
We process your data based on the following legal grounds:
- Performance of a Contract: To fulfill our obligations in providing engineering and software development services.
- Legitimate Interest: To maintain network security, prevent fraud, and conduct B2B marketing (offering an “opt-out” in every communication).
- Explicit Consent: For the use of non-essential cookies and subscription to marketing newsletters.
5. AI GOVERNANCE AND ALGORITHMIC TRANSPARENCY
In alignment with our Global Responsible AI Guide, Wizeline utilizes advanced computing and AI to enhance our service delivery.
- Automated Optimization: We may use AI to analyze usage patterns and optimize our technical recommendations.
- No Public Training: We do not use your personal data to train public or foundational AI models (e.g., GPT, Claude) without prior, irreversible anonymization.
- Right to Explanation: You have the right to obtain information about the logic involved in any automated decision-making process that significantly affects you.
- Human Oversight: We guarantee the right to request human intervention for any automated decision with legal or significant consequences.
6. INTERNATIONAL DATA TRANSFERS
Wizeline is a global organization. Your data may be transferred to and processed in the United States, Mexico, Colombia, Spain, Vietnam, and other jurisdictions where we operate.
- Standard Contractual Clauses (SCCs): All inter-company and third-party transfers are protected by SCCs approved by the European Commission.
- Data Privacy Framework (DPF): For transfers to the US, we comply with the active Data Privacy Framework requirements.
7. DATA RETENTION (DRAUS STANDARD)
- Active Services: Data is retained for the duration of the commercial relationship.
- Secure Disposal: Once the purpose is fulfilled, data is deleted or anonymized within 30 days in accordance with our Secure Disposal Standard (DRAUS).
- Statutory Requirements: Certain fiscal or legal records may be kept for 6 to 10 years as required by local law.
8. YOUR DATA PROTECTION RIGHTS (ARCO+)
Depending on your location, you may exercise the following rights:
- Access & Rectification: Request a copy of your data or correct inaccuracies.
- Erasure (Right to be Forgotten): Request the permanent deletion of your data.
- Objection & Restriction: Limit the processing of your data for specific marketing or analytical purposes.
- Data Portability: Receive your data in a structured, machine-readable format.
- Right to Withdraw Consent: Revoke your consent for data processing at any time, as easily as it was given.
To exercise these rights, please email us at privacy@wizeline.com.
9. THIRD-PARTY DISCLOSURE AND SECURITY
We do not sell your personal data. We only share information with vendors who have signed a Data Processing Addendum (DPA) and meet our ISO 27001-aligned security standards. We implement encryption (at rest and in transit) and multi-factor authentication to protect your information.
10. COOKIES AND TRACKING
We use pixels and cookies (Meta, LinkedIn, Google) to analyze traffic and improve our B2B reach. Tracking is disabled by default until you provide explicit consent through our banner. For more details, see our Cookie Notice.
11. CONTACT US
If you have questions about this policy or our privacy practices, please contact our Global Data Protection Officer at:
Email: privacy@wizeline.com
Address: Torre Reforma Latino, Paseo de la Reforma 296 14th floor, Colonia Cuauhtémoc, 06600 CDMX
